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Veröffentlicht am 01. February 2021
Die Kompetenzen der reinen Produktgestaltung reichen in Zeiten der Digitalisierung nicht mehr aus, um wahrhaft mehrwertige Produkte und Services zu erschaffen. Erfolgreiche Unternehmen wie Apple oder Adobe zeigen bereits seit Jahren, dass Design als Teil einer ausgefeilten Gesamtstrategie den entscheidenden Erfolgsfaktor darstellt, wenn es um Innovationen und das Absetzen vom Wettbewerb geht. Desi
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